Most Australians are members of one or both of these programs — tapping their card at the checkout out of habit without really knowing how much value they're getting. This is the honest Kmart Storage">tuckara.com/post/afterpay-vs-zip-vs-humm-comparison-australia-2026" title="Afterpay vs Zip vs Humm — An Honest Comparison for Australians in 2026">comparison: what each program actually returns, where the real value is, and whether the effort is worth it.
Everyday Rewards (Woolworths)
Everyday Rewards is Woolworths' loyalty program, covering Woolworths supermarkets, BWS, and a growing list of partner brands. It replaced the old Woolworths Rewards program and has been significantly expanded since.
How points work
The base earn rate is 1 point per $1 spent at Woolworths and BWS. Every 2,000 points earns a $10 Everyday Rewards dollar — redeemable at Woolworths or converted to Qantas Points (2,000 Everyday Rewards points = 1,000 Qantas Points).
At base rate, that's effectively 0.5% back on every dollar spent — not exciting on its own. The value multiplies through:
- Boost offers: Weekly personalised offers giving 5x, 10x or even 20x points on specific products. These are the real value driver — a $10 purchase at 20x earns 200 points, the equivalent of $1 back.
- Partner bonuses: Extra points at BWS, Everyday Insurance, Everyday Market and selected partner retailers.
- Monthly bonus offers: Spend targets that earn bonus points — "Spend $200 this month and earn 2,000 bonus points."
The Qantas Points conversion
Converting to Qantas Points gives 1,000 Qantas Points per 2,000 Everyday Rewards points — worth approximately $6–$10 of flight value depending on how you redeem them. For frequent flyers, this is often better value than the Woolworths dollar redemption.
Flybuys (Coles)
Flybuys covers Coles supermarkets, Liquorland, Target (participating), First Choice Liquor, and a wider partner network than Everyday Rewards including Kmart, various insurance providers, and financial products.
How points work
The base earn rate is 1 point per $1 spent at Coles. Every 2,000 points earns a $10 Flybuys dollar — the same base math as Everyday Rewards. Flybuys dollars are redeemable at Coles or converted to Velocity frequent flyer points (Virgin Australia).
Value multipliers:
- Flybuys offers: Personalised bonus point offers on products, similar to Everyday Rewards Boost.
- Partner network: Wider partner list including Kmart, which Everyday Rewards doesn't cover.
- Flybuys Money: A credit card and personal loan product offering bonus points.
Head to Head: Which Is Better?
Base earn rate: Tie
Both programs offer 1 point per $1 and $10 back per 2,000 points. The base rate is identical.
Bonus offers: Everyday Rewards edge
The Everyday Rewards Boost program tends to offer more aggressive personalised discounts — particularly for households that buy the same products regularly. The app is better and the offers are more clearly presented.
Partner network: Flybuys edge
Flybuys has a wider partner network, particularly the Kmart earn (relevant for Tuckara readers) and the Velocity Points conversion for Virgin Australia flyers.
Airline partners: Depends on your airline
Everyday Rewards converts to Qantas Points. Flybuys converts to Velocity (Virgin) Points. If you fly Qantas, use Everyday Rewards. If you fly Virgin, use Flybuys. If you don't fly often, the $10 Woolworths/Coles dollar is equivalent.
Stacking With Cashback Apps
The highest-value approach is to use your loyalty card AND a cashback app simultaneously. Shopback and Cashrewards both offer cashback on Woolworths in-store and online purchases — typically 2–5%. Stacking 0.5% loyalty points with 3% cashback gives you 3.5% effective return on every shop. Over a year of $150/week grocery spending, that's $270 back.
The Honest Verdict
Both programs are worth using — the tap-and-earn cost is zero and the return is real if you engage with the bonus offers. Everyday Rewards is slightly better for households that shop primarily at Woolworths and want to engage with the Boost app. Flybuys is slightly better for Coles shoppers, Virgin flyers, and anyone who earns at Kmart regularly.
The bigger point: neither program should influence where you shop. If Aldi is cheaper for your weekly shop (and it usually is by 20–35%), you save far more by shopping at Aldi than you could ever earn back from either loyalty program.
Is Everyday Rewards or Flybuys better in Australia?
Both programs offer identical base earn rates (1 point per $1, $10 back per 2,000 points). Everyday Rewards (Woolworths) has a better app and more aggressive Boost offers. Flybuys (Coles) has a wider partner network including Kmart earn and Virgin Australia Velocity Points conversion. The best program is whichever supermarket you already primarily shop at — don't change where you shop for loyalty points.
How much are Everyday Rewards points worth in Australia?
At the base earn rate, Everyday Rewards points are worth 0.5 cents each — 2,000 points = $10. Redeemed as Qantas Points (2,000 Everyday Rewards = 1,000 Qantas Points), the value depends on how you use the Qantas Points but is typically $6–$10 per 1,000 points for flight redemptions. The Boost bonus offers are where the real value lies — 10x or 20x points on specific products effectively returns 5–10% on those purchases.
Can you use Everyday Rewards and Flybuys at the same time?
You can be a member of both programs, but you can only earn at one at a time — Everyday Rewards at Woolworths, Flybuys at Coles. You can earn Flybuys at Kmart regardless of which supermarket you use. Both can be stacked with cashback apps like Shopback and Cashrewards for additional return on Woolworths and Coles purchases.